CNE extends co-branding deal with the NBA

Cartoon Network Enterprises and the National Basketball Association have announced a renewal and expansion of their co-branding deal between the league and CN's Ben 10 Alien Force.

January 6, 2010

Cartoon Network Enterprises and the National Basketball Association have announced a renewal and expansion of their co-branding deal between the league and CN’s Ben 10 Alien Force.

The deal now covers the 2009/10 NBA season and will include new iterations of co-branded merchandise, including an apparel line and an all-new range of Spalding basketballs.

The product launch is set for the NBA All-Star Game in Dallas in February, and the new goods will also be distributed through NBA arenas in the US and the NBA flagship store in New York City.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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