Zhu Zhu Pets head for the DS

It looks like Activision Publishing and GameMill Publishing are getting in on the biggest toy craze of the holiday season, as the gamecos ink a deal with L.A.'s Entertainment Licensing Associates to develop and publish video games based on the popular hamster toy.

December 15, 2009

It looks like Activision Publishing and GameMill Publishing are getting in on the biggest toy craze of the holiday season, as the gamecos ink a deal with L.A.’s Entertainment Licensing Associates to develop and publish video games based on the popular hamster toy.

The first title will rollout for the Nintendo DS in spring 2010, and both Activision and GameMill will work closely the toyco Cepia to market the game, which is currently in development with Black Lantern Studios. For more info, check out www.activision.com or www.gamemillpublishing.com.