Mattel gets more interactive at Toy Fair

With re-emerging boys-centric brand Max Steel at the center of its new property lineup for 2013, Mattel will launch a series of toys and integrated interactive games at the 2013 Toy Fair, which will bring more than 30,000 toy professionals to New York next week.
By
February 8, 2013

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

TAGS:
, , , , , ,
About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu