Nintendo characters head for the toy aisle

Classic Nintendo video game characters like Mario and Princess Peach are taking new form thanks to a licensing deal with Jakks Pacific. The toymaker will manufacture, market and distribute a line of toys and related consumer products for almost all Nintendo properties.
By
February 25, 2013

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

TAGS:
, , , ,
About The Author

// Author Page

Search

Menu

Brand Menu