Elmer’s Products is the latest partner to join Marvel’s ever-expanding list of licensees as the superhero company expands its presence in the arts and activity category.
The multi-year deal will see GiddyUp, Elmer’s kids division, taking on the rights to produce and market a range of arts and activity products based on Marvel’s characters and brands. Categories include various coloring, game and activity books, painting and coloring sets, paints, markers, stickers, art supply kits, and other arts & crafts technologies, including Water WOW, Rub N Color, Color Blast, Surprize Ink Books and others.
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