New York-based Kidz Bop has been keeping busy in Cannes this week as it seeks out international expansion, bringing on Glomail as its first global partner.
Glomail will bring Kidz Bop to South Africa this December, having secured direct response TV advertising on major broadcasters in the territory for the brand, along with distributing the music series to traditional and online retailers. The music company is continuing its discussions with other international partners to bring the brand to other territories in 2010 and beyond, developing customized music programs based on regional tastes.
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