Mommy blogs grow up

The fifth-annual BlogHer conference held at Chicago's Sheraton and Towers this July may stand as a watershed for the event. Along with a crowd of 1,500 attendees, the conference drew its largest corporate contingent yet. Reps from CP heavyweights such as Disney, Hasbro and retail behemoth Walmart attended, looking for new ways to reach the influential cadre of mothers who have taken to sharing their thoughts with anyone interested in the trials and tribulations of childrearing - the mommy bloggers. Recognized over the past few years as key influencers of the women who usually control a good chunk of discretionary spend among US families, outreach to mommy blogs is now a standard component of most kids marketers' arsenals. However, as mommy bloggers become more established and influential, the rules for courting this crowd are also changing.
October 1, 2009

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Search

Menu

Brand Menu