Game on!

While the field of competitors vying for the attention of the boys demo on-air and at retail continues to grow State-side, two key contingents are teaming up, so to speak. In the past few months, major players like Cartoon Network and Disney have been partnering up for promos and licensing deals with professional sports orgs to further draw in the six to 14 boys audience at an unprecedented pace.
By
October 1, 2009

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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