Upping its status in the home entertainment market, Vivendi Entertainment has acquired Genius Products.
The deal will also see Vivendi taking on the exclusive North American distribution rights to some key brands including Sesame Street and Classic Media, with US-only rights to WWE and RHI Entertainment.
Genius will continue operations with a new multi-year distribution deal with Vivendi to distribute Genius’s remaining catalog and future releases.
Vivendi has also hired several Genius executives to join its ranks, including Mitch Budin as EVP & GM of Vivendi Home Entertainment.
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