Widening the reach of its Dinosaur King program, 4Kids Entertainment has inked a duo of new partners in Europe.
Jouceo in France will launch a set of branded collectable magnets in summer 2010, available in a box of 30 sachets as well as blister packs, featuring a collection guide book with sachets, a collector’s album, and a booster set containing a mixture of products such as magnets, pens, mousepads, pencils, bookmarks and badges.
Over in the UK and Ireland, William Lamb is on board for slippers, trainers, and outdoor shoes, also slated to hit retail next summer.
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