MGA Entertainment launches Mooshka

L.A.-based MGA Entertainment is set to launch its latest entertainment and toy brand Mooshka at major retailers across North America in August. The soft fabric figures have a paper-doll matryoshka-like aesthetic and come with their own uniquely designed shoebox home. The IP mines the themes of friendship and togetherness.
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June 10, 2013
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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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