Brand Licensing property primer
Octonauts follow up Olivia at Chorion
Brand-new 52 x 11-minute CGI series The Octonauts has been tapped for the next big push at the London-based IP house. Aimed squarely at girls and boys three to six years old, the property is relying on its unique visual style and quirky scripts to set it apart from the pack. 'It's like Star Trek meets Hello Kitty,' says Bettina Köckler, Chorion VP of licensing sales.
September 4, 2009
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