Brit Chicks to rock kids virtual worlds space

Vying for eyeballs in the ever-more crowded kids virtual world space isn't getting easier, but London-based Target Entertainment Group believes its recent third-party pickup from Brand Champions has the stuff to cut through the clutter and engage girls ages seven to 12 online and at retail.

September 4, 2009

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Brit Chicks to rock kids virtual worlds space

Vying for eyeballs in the ever-more crowded kids virtual world space isn't getting easier, but London-based Target Entertainment Group believes its recent third-party pickup from Brand Champions has the stuff to cut through the clutter and engage girls ages seven to 12 online and at retail.

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