A fine balance

The one-two punch of the global economic downturn and November closure of Woolworths, once the UK's largest purveyor of licensed goods, has left the territory's consumer products industry struggling to regain its balance. Slowly but surely the UK licensing biz is recouping lost ground. But are current efforts affecting how typical licensing deals are structured from the advance on down and, ultimately, the relationship between licensor and licensee? Who's bearing the brunt of the credit crunch? As the industry gears up for Brand Licensing Europe, taking place in London between September 30 and October 1, we put the questions to those in the know. The answers might surprise you.
By
September 4, 2009

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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