Not built in a day

Ask anyone involved in international licensing to peg the next hot territory and you'll likely get Russia and/or Central and Eastern Europe as the response. To be sure, with a population of 140 million, solid GDP growth and a burgeoning middle class, Russia offers a lot of promise for consumer products players. However, a closer look reveals conditions in the country won't soon yield that combination of widespread consumer awareness and mature retail infrastructure that often spawns a big licensing hit. So what challenges await hopeful kids property owners entering the region right now?
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September 4, 2009

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