Rainbow and toyco Smoby are releasing the new Believix line of Winx Fashion Dolls in France this Christmas and have a big TV ad campaign in the works to support the launch.
The campaign, airing on digital terrestrial and free TV channels, runs from October 19 to December 6 and it’ll also be supported by the launch of the fourth season of the Winx Club this October on France 3 and Teletoon France.
Smoby is distributing the dolls to large retail outlets in France. Other licensee news include the release of Winx in Concert DVD (September 23) backed by TV and press advertising, and the 2010 rollout of Winx Live on Ice Show in March in Paris, and in April in Lyon.
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