As The X Factor gears up for its season six premiere this weekend on ITV in the UK, FremantleMedia Enterprises has brought on a duo of new licensees.
Sistema is on-board for insulated lunch bags, lunch boxes and drinks bottles, while Event Merchandising will run the online shop stocking branded gift items.
Meanwhile, Aykroyd’s and TDP are launching a new line of girls’ and ladies’ nightwear with wide distribution at UK mass-market retail this year and Kinnerton is rolling out a number of products, including an advent calendar and a mug gift set. Stationery licensee Helix is putting product into Ryman’s and Tesco this fall.
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