To bolster the international presence of preschool series Numberjacks, IP owner Open Mind Productions has tapped Performance Brands to rep the property in the Middle East and the UK.
Performance Brands is now helping develop the brand’s licensing program in the Middle East and the UK. Joint MD David Ball notes that he’ll be looking for partners in a range of categories, including games, puzzles and plush.
To get things rolling, Numberjacks: Seaside Adventure, a home entertainment release from ITV DVD has just gone into UK retailers, and Open Mind is readying a red button service for the show on the BBC with a fully interactive quiz for October.
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