Chapman Entertainment has appointed Denmark-based Kidz Entertainment as its new licensing rep in Scandinavia.
Kidz initially began working with Chapman Entertainment in January 2008, where it oversaw brand activities for Chapman in 28 Eastern Europe countries, including Croatia, Czech Republic, Slovakia, Hungary, Poland, Romania, Russia and Ukraine. Denmark, Sweden, Norway and Finland have now been added to Kidz’ remit.
Roary the Racing Car and Fifi and the Flowertots already have master toy, DVD and publishing partners in the territory and one of the Kidz’ key objectives is to build upon expand the licensing programs and marketing reach of both properties.
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