Stepping up from the role of VP of preschool production, Anne Mullen has been upped to SVP of Nickelodeon on-air creative strategy.
She’s now charged with managing the on-air creative execution for the kidnet’s programming sked, from preschool to Nick at Nite. Mullen will also oversee conceptualization, development, and execution of all on-air promotion and brand communications in partnership with Nick’s programming, brand marketing and digital teams.
Along with the Nick/MTVN Kids & Family senior creative team, Mullen will also be developing a strategy to unify its group TV channels (Noggin, The N, Nicktoons Network) as well as its websites (Nick.com, Neopets, AddictingGames, etc.) under the Nickelodeon brand.
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