• Companies keep their customers close and loyal customers closer (Wall Street Journal)
• An interview with Michael Bay on Transformers: Revenge of the Fallen (Wall Street Journal)
• Ubisoft targets young female demo with girl-oriented vidgame line (Wired/GeekDad)
• Should schools let their students participate in reality TV shows? (New York Times/City Room)
• How retailers can use smartphones to enhance shopping experiences (Clickz)
• 10 best practices for brands on Twitter (Mashable)
• At last, you can use The Force with officially licensed Star Wars Lightsabers for the Wii (Kotaku)
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