Cartoon Network Enterprises is teeing up to serve as the licensing agent for the PGA of America’s youth, thanks to the extended media agreements between the golf organization and Turner Sports.
Looking to introduce new and younger audiences to learning, playing and following the sport, the new agreement between the two organizations through 2019 has expanded to include licensing. CNE is on board to develop a youth-targeted consumer products and retail program for the PGA via a range of licensing agreements and co-branding partnerships across all categories, helping to increase the PGA’s presence with the next generation of fans and also broaden its retail offerings.
Newsletter
