HIT Entertainment is taking Fireman Sam to Smyths toy stores across the UK and Ireland this summer to raise awareness of outdoor and fire safety to kids for the second year in a row.
Eleven Smyths stores will host The Fireman Sam Summer Safety Campaign every weekend until July 25 and will be supported by local fire brigades who’ll also be on hand to provide safety info and let kids hop on a real fire engine. Smyths, meanwhile, will promote the campaign in-store and online with special product promos and giveaways, such as branded stickers, reflective arm bands and safety tip leaflets.
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