• Mattel plays watch-and-wait game as holiday sales season approaches (Reuters)
• US cable giant Comcast to start offering on-demand, online, including Cartoon Network (MediaPost)
• Studio that created online hit lonelygirl15 finds ad-supported model for original web content unsustainable, reverts to spin-offs from ‘old media’ (PaidContent.org)
• China’s economy first on road to recovery? (Wall Street Journal)
• Simon & Schuster opens up library to Amazon Kindle alternative, Scribd.com (New York Times)
• The girls’ guide to Comic-Con. We’re looking longingly at you, Edward Cullen (L.A. Times)
• Josh Selig talks Wonder Pets!, deficit financing (AOL Finance)
• Amy Poehler gets set to don a hair net in new Universal kids flick, Lunch Lady (Reuters)
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