Seventeen Magazine and online community Habbo are combining forces to showcase teen-friendly mag-branded content in the virtual world.
Teens who visit Habbo.com can check out Seventeen content in the mag-branded beauty salon as well as on the Seventeen group page at the site. Extras include quizzes, polls, chats with Seventeen’s editors and surprise celebrity drop-ins.
As well, when users register they can download the current issue of Seventeen and use its cover as wallpaper for their personal home pages.
Habbo.com is monitored and its content is vetted by the site’s 200-person staff.
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