So far, so good for Hasbro’s Telepods

In a bid to grab some of the heat from Activision's successful Skylanders franchise, Hasbro has been trying its hand at the hot toy/digital integration market. And so far, things are sticking. Initial numbers are in, and more than a million of the toyco's techy Telepods sold within the product's first month on the market.
By
October 24, 2013

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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