Universal consolidates promo and licensing divisions

Looking to integrate and enhance the studio's brand management and promo partnerships, Universal Studios has put its promo and merch ops under new division Universal Partnerships & Licensing (UP&L) that will house its consumer products, film and home entertainment promos and corporate alliances for its theatrical, home entertainment, theme parks and stage productions businesses.
May 28, 2009

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

Search

Menu

Brand Menu