Sesame Street gets into the Sochi spirit

The United States Olympic Committee has made Sesame Workshop an official affiliate of Team USA through the Sochi 2014 Olympic and Paralympic Winter Games, where co-branded items will include online content and themed apparel.
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December 6, 2013
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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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