Cbeebies International continues its world tour
Since the launch of the first CBeebies International platform in India in April 2007, the BBC Worldwide Channels group behind the expansion initiative has been keeping busy. Hong Kong, Singapore and Poland opened up in 2007, followed by Indonesia, Latin America, Africa, Australia and the US Hispanic market in 2008. The channel brand now reaches into nine million households worldwide, according to SVP of programming David Weiland, and the pace isn't likely to slow down at all this year.
May 8, 2009
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