Upstart Dana Point, California-based licensing agent Gator Group has snapped up the rights to teen lifestyle brand Emily the Strange.
The 13-year-old cat lover with attitude is known for spouting mottos like ‘Get lost’ and ‘Be yourself’ was created in 1993 by artist Rob Reger, who owns Cosmic Debris. The two partners now have a multi-year licensing strategy in the works.
The program will include multiple product categories – apparel, accessories, room décor, electronics and stationery – and carried in boutiques, department stores, and flagship Emily the Strange retail shops worldwide.
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