Looking to expand its international sales operations, indie global distributor Echo Bridge Entertainment has hired Natalie Yuen to join its exec ranks in the newly created position of VP of international sales, Asia Pacific.

Yuen will be responsible for managing programming sales across all platforms throughout the region, including Australia, New Zealand, Japan, Korea, Indonesia, Singapore, Malaysia, Thailand, China, Taiwan, India, Vietnam, Hong Kong and the Philippines.

She comes to Echo Bridge from her own company Break a Leg Productions/Agent Red, where she worked with such clients as Paramount Pictures Worldwide Distribution and Chorion. Her resumé also boasts experience as head of television sales for the same region of Southern Star Sale, as well as regional manager, South East Asia for PanAmSat Asia.