UK-based Chapman Entertainment appoints Natasha Dyson to the newly created position of head of licensing, as the company will be bringing its Fifi and the Flowertots licensing back in-house from Target Entertainment.
Having worked independently in the commercial department, developing licensing programs for the Spice Girls and So You Think You Can Dance, Dyson will be charged with developing the UK program for all of Chapman’s brands, as well as managing global product development, strategic planning and implementation, sales analysis and forecasting.
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