• A behind-the-scenes look at Disney XD’s boy-targeted research (The New York Times)
• Nielsen says online video usage soaring, Nickelodeon in top five most-streamed sites (Mediapost)
• Twitter set to clip the wings of third-party suppliers making money from the site? (BusinessWeek)
• Burger King likes SpongeBob’s square butt. Campaign for a Commercial-Free Childhood? Not so much (CBS.com)
• Global ad spend sees biggest drop in 29 years, print, TV take hit (Bloomberg)