In an effort to get a million kids more active and eating more fruits and veggies, LazyTown has partnered with Asda, the UK division of Walmart, to create an affordable line of healthy foods.
Dubbed GreatStuff, the new debuts on April 4 and the promo tie-in will feature life-sized talking Sportacus cut-outs in every store that encourage kids to move jump and bounce as they shop. Vouchers for free kids sporting sessions will also be available at the shops throughout the Easter school holiday, as part of Asda’s Sporting Chance initiative.
Asda will also feature in-store dance competitions and treasure hunts, with Sportacus making an in-person appearance in the Derby store to deliver the message himself.
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