It looks like Igglepiggle and the gang are saying ‘ni hao’ to CCTV, as BBC Worldwide has sold all 100 eps of preschool series In the Night Garden to the Chinese pubcaster.
More than 300 million pairs of young eyeballs will have access to the Ragdoll series when the series launches in the second half of this year. On the consumer products front, BBCW has signed UYoung as the property’s licensing agent to develop a program that will see the first product lines debuting at Chinese retail this year.
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