Simple, clever, revealing: A mobile study to be lauded

It feels as though this blog has been dedicated more often than not in recent weeks to critiquing studies and finding them wanting, or to complaints about misuse or misinterpretation of research. Today, I want to toast a simple, clever, revealing ethnographic study that does precisely what good research should: It furthers knowledge while also sparking ideas for further study.
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April 24, 2014

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About The Author
Analyst/strategist/writer/speaker David Kleeman travels the world as SVP of Global Trends for kids research consultancy/digital studio @Dubit. Home is an aisle seat near the front. Follow: @davidkleeman.
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