Staying true to its 2008 Corporate Responsibility Report, The Walt Disney Company is taking steps forward to save the environment.

With a three- to five-year goal of reducing emissions, waste, electricity, fuel use and water consumption, CEO Robert Iger stated that the company’s efforts will strengthen its bonds with consumers and make it brands more attractive.

Those areas to see environmental improvement include children’s and family (guiding principles, kids’ health and nutrition, creative practices, programming philosophies and marketing policies) content and products (standards and practices, content diversity, product safety policies and parks accessibility and safety), environment (environmental initiatives, progress and long-term goals), community (charitable giving, VoluntEAR and community outreach updates) and workplaces (employee diversity, benefits and international labor standards). The interactive multimedia report at www.disney.com/crreport includes details on Disney’s greenhouse gas inventory and updates on its policies on healthy food guidelines and smoking in films.

The new goals and targets, from zero waste to minimizing water use and product footprint, have been pooled together over the last two years by an environmental council, comprised of several Disney senior execs. They were charged with developing and implementing sustainable strategies for the company’s impact on the environment, as well as using its media reach to encourage positive action.