Grunwald, Germany-based brand management and media company m4e has appointed two new execs to help further its expansion.

On the consumer products side, Miriam Babucke has been appointed as sales manager for textiles & accessories, home & living, personal care, and food & promotions. Babucke comes to m4e with licensing experience at Munich-based agency CTM as a junior sales manager, and also as junior promotion manager for film & DVD at Promotionhaus München, working with clients such as Warner Bros., Senator Film and Universum Film.

Meanwhile, Philipp Meier has been brought on to where he’ll manage controlling and IT. Meier, who’s been sitting comfortably in his role since January, had previously worked at Richter & Partner Wirtschaftsprüfung and most recently served as CFO of cdv Software Entertainment.