Fifi and the Flowertots will soon be taking root in Russian soil, as Chapman Entertainment and licensing agent Kidz Entertainment have landed a broadcaster and several licensees in the territory.
The preschool TV series is bowing on Channel Russia’s Good Night Kids block, which airs twice a week. On the licensing front, C-Toys has signed on as the master toy partner for the property and Russian children’s publishing house Rosman is on board to develop licensed books and activity publishing. Chapman and Kidz will soon be announcing other key categories for the territory, including magazines, puzzles, games and confectionery.