Got It Need It: Disney flips the switch on XD, taps new program team to pump up long-term sked
After a preliminary six-month incubation period spent generating media buzz and building a schedule from scratch, boy-targeted newcomer Disney XD is going live on February 13, taking Toon Disney's place in 72 million US homes. Animated comedies and live-action adventure series are set to fuel the channel, while companion website DisneyXD.com will launch with mobile games, exclusive fan pages, community apps and personalized avatars.
February 17, 2009
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