France’s VIP Licensing makes a comeback

Paris-based merchandising agency VIP Licensing has emerged from bankruptcy and is back on the scene. Gregoire Parcollet and Ivanka Hahnenberger have teamed up to purchase the company's assets and are helming the reborn company as president and MD, respectively.

February 11, 2009

Paris-based merchandising agency VIP Licensing has emerged from bankruptcy and is back on the scene. Gregoire Parcollet and Ivanka Hahnenberger have teamed up to purchase the company’s assets and are helming the reborn company as president and MD, respectively.

The pair has wasted no time in acquiring properties to build up their portfolio, targeting preschool to adult properties. Kids IP George of the Jungle and Harry and his Bucket Full of Dinosaurs have already been brought into the fold and VIP is seeking out new opportunities in the online, mobile and graphics arts space.

Hahnenberger will be on the floor at KidScreen Summit this week, on the hunt for new properties and business opportunities. Contact her at +33 6 16 75 57 78 or ivanka@vip-licence.fr.