As Ben & Holly’s Little Kingdom preps for its small-screen debut on Nickelodeon UK this year, UK-based Contender Merchandising has signed Golden Bear as the preschool property’s master toy partner for the territory.
The four-year deal will see a range of plush, plastic and wooden toys, targeting girls and boys between the ages of three and seven, and is supported by an extensive advertising campaign. The 52 x 11-minute series comes from the same team that created Peppa Pig, set in a minuscule land among the flowers and grass, following the adventures of the fairy Princess Holly and the elf Ben.
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