A new deal between the Every Baby Company and The Little Little Little Toy Company will bring eebee’s adventures merch to specialty toy shops in the US and Canada.
The infant-toddler products, which have been selling at FAO/Macy’s, Barnes & Noble and other specialty retailers, include developmental toys, books and DVDs, with the new toy line set to hit shelves this spring. Little TC, headed by Peter Reynolds, former president of Brio US, will be on hand in Javits at this month’s Toy Fair.
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