In a new QSR promo for its I Spy property, Scholastic Media has partnered with Wendy’s restaurant to launch a branded kids meal program.
Customers will receive one of five interactive I Spy premiums in a fully branded Wendy’s Kids Meal bag with search-and-find games printed on the front and back, along with a US$5 coupon for an I Spy CD-ROM or Wii game. The premiums include two CD-ROMs, a two-sided jigsaw puzzle, a mini-Bingo game or a search-and-find game with a magnifying glass.
Wendy’s will support the promo in all US and Canadian restaurants with in-store signage, pick-up window signage and website support (www.wendys.com) starting February 16.
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