Disney Channel UK has set up an in-house sales team to expand its commercial partnerships. Headed up by director of ad sales Michael Ghosh, the team of creative and brand experts will be responsible for Jetix ad sales, as well as securing sponsorship for existing Disney Channel series, original movies and productions, interstitials, special events (leveraging calendar opps and thematic scheduling) and integrated campaigns (covering online and mobile platforms).

Disney Channel UK amps up sponsorship sales
Disney Channel UK has set up an in-house sales team to expand its commercial partnerships.
January 14, 2009