To bolster its web footprint in Thailand, Cartoon Network has hooked up with digital ad agency Admax to launch localized Thai website www.cartoonnetwork.co.th offering premium VOD CN content, as well as free access to the kidnet’s animated library. With parental consent, young surfers can log on and watch anything from Ben 10 to Tom & Jerry in their own language. Also available on the site are toon-themed downloads and games, all of which are monitored.
Advertisers will be able to launch their marketing campaigns in either Thai or English to help build brand awareness. Admax boasts more than 500 local South East Asian and international websites and reaches more than 47 million people monthly.
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