It looks like preschoolers across Europe will soon be making music with Dora the Explorer, thanks to a new licensing agreement with consumer electronics manufacturer IMC Toys.
Nickelodeon and Viacom Consumer Products has signed a three-year deal with the Spanish CE company for a new line of electronic musical instruments. The range includes Dora keyboards, electric guitars, xylophones, microphones and musical mats. On the non-music front, IMC will also offer a walkie talkie set and a secret diary (except in the UK) that comes with a magic pen for writing and revealing invisible secrets.
Product is set to rollout at retail this fall in 33 European territories including France, Germany, Italy, Netherlands, Spain and the UK.
Newsletter
