Book Smarts: Style guides evolve online

Given the round of belt-tightening taking place as the economic downturn grips the globe, it's not surprising that licensors are preparing to take things down a notch. And one area ripe for cost-savings is style guide production. It might not be time to toll the bell just yet, but a survey of some industry insiders reveals that the no-holds-barred, no-corners-cut printed style guide is headed for extinction. It seems the hefty price tag attached - upwards of US$200,000 for a glossy hardcover custom-printed guide - is looking more and more like a nice lump of fat fit for trimming.
By
January 6, 2009

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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