Pop culture apparel company Junk Food Clothing is pursuing direct-to-consumer sales via its newly launched e-commerce site, www.junkfoodclothing.com. At launch, the site is featuring kids, men’s and women’s apparel for more than 80 licensed properties, including Little Miss and Batman.
Junk Food is aiming for simple navigation on its new website, and the web team is in the process of ushering in social networking, blogging and art program functions to complement its Hot N Fresh section, which highlights the latest styles. A press page also provides a run-down of celebrity trendsetters recently seen sporting Junk Food tees.
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