Turner Broadcasting’s Animation, Young Adults & Kids Media Group (AYAKM) has brought on Vicky Free as VP of 360 consumer marketing and Tracy Barash as VP of brand development.

Both will be based in Atlanta and report directly to CMO Brenda Freeman. Free comes to AYAKM from within Turner where she previously held a post as VP of entertainment marketing for TBS, TCM and TNT. Her new role will see her overseeing multi-platform consumer marketing plans for Cartoon Network, Adult Swim and all digital brands in the division.

Barash, meanwhile, will be responsible for brand health and development across all platforms, while working with the AYAKM marketing, creative and research groups to bring in consumer insights into brand and business strategies. She previously worked at Warner Bros. Consumer Products as director of global-themed entertainment.